Cleanses product buildup and moisturizes dry, brittle hair for noticeably softer hair. Gentle enough to use every wash. Made with pure shea butter to replace vital moisture revealing stronger, healthier hair with a natural shine. Great for: relaxed, texturized, colored & permed hair. Benefits: Rich cream removes buildup Moisturizes dry, brittle hair Maintains a healthy scalp Styling Tips: Apply Cantu Moisturizing Rinse Out Conditioner to strengthen and soften hair. Apply Cantu Daily Oil Moisturizer before styling to prevent breakage and frizz.